Privacy Policy

 

The following information is collected by or on behalf of Ultima:

  1. Information you provide

This may include:

  • User profile: We collect information when you create or update your Ultima account. This may include your name, email, phone number, login name and password, address, payment or banking information (including related payment verification information), driver’s license or passport if required by law, birth date, photo and signature. This also includes vehicle or insurance information of drivers. This also includes the preferences and settings that you enable for your Ultima account.
  • Background check information: We may collect background check information if you sign up to use Ultima’s services as a driver or delivery partner. This may include information such as your driver history or criminal record (where permitted by law). This information may be collected by a vendor on Ultima’s behalf.
  • Demographic data: We may collect demographic information about you, including through user surveys. In some countries, we may also receive demographic information about you from third parties.
  • User content: We may collect information that you submit when you contact Ultima customer support, provide ratings or compliments for other users, or otherwise contact Ultima.

  1. Information created when you use our services

This may include:

  • Location Information
    Depending on the Ultima services that you use, and your app settings or device permissions, we may collect your precise or approximate location information as determined through data such as GPS, IP address and WiFi.
    1. If you are a driver or delivery partner, Ultima collects location information when the Ultima app is running in the foreground (app open and on-screen) or background (app open but not on screen) of your device.
    2. If you are a rider and have provided permission for the processing of location data, Ultima collects location information when the Ultima app is running in the foreground. In certain regions, Ultima also collects this information when the Ultima app is running in the background of your device if this collection is enabled through your app settings or device permissions.
    3. Riders and delivery recipients may use the Ultima app without enabling Ultima to collect their location information. However, this may affect the functionality available on your Ultima app. For example, if you do not enable Ultima to collect your location information, you will have to manually enter your pickup address. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not enabled Ultima to collect your location information.

  • Transaction Information
    We collect transaction details related to your use of our services, including the type of services you requested or provided, your order details, delivery information, date and time the service was provided, amount charged, distance traveled, and payment method. Additionally, if someone uses your promotion code, we may associate your name with that person.
  • Usage information
    We collect information about how you interact with our services. This includes information such as access dates and times, app features or pages viewed, app crashes and other system activity, type of browser, and third-party sites or service you were using before interacting with our services. In some cases, we collect this information through cookies, pixel tags, and similar technologies that create and maintain unique identifiers. 
  • Device Information
    We may collect information about the devices you use to access our services, including the hardware models, device IP address, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information.
  • Communications data
    We enable users to communicate with each other and Ultima through the Ultima apps, websites, and other services. For example, we enable drivers and riders, to call or text each other (in some countries, without disclosing their telephone numbers to each other). To provide this service, Ultima receives some information regarding the calls or texts, including the date and time of the call/text, and the content of the communications. Ultima may also use this information for customer support services (including to resolve disputes between users), for safety and security purposes, to improve our products and services and for analytics.
    1. Information from other sources

These may include:

  • User feedback, such as as ratings or compliments.
  • Users providing your information in connection with referral programs.
  • Users requesting services for or on your behalf.
  • Users or others providing information in connection with claims or disputes.
  • Ultima business partners through which you create or access your Ultima account, such as payment providers, social media services, on-demand music services, or apps or websites who use Ultima’s APIs or whose API Ultima uses (such as when you order a ride through Google Maps).
  • Insurance providers (if you are a driver partner).
  • Financial services providers (if you are a driver partner).
  • Partner transportation companies (if you are a driver who uses our services through an account associated with such a company).
  • Publicly available sources.
  • Marketing service providers.
    Ultima may combine the information collected from these sources with other information in its possession.

How We Use Your Information

SUMMARY

Ultima collects and uses information to enable reliable and convenient transportation, delivery and other products and services. We also use the information we collect:

  • To enhance the safety and security of our users and services
  • For customer support
  • For research and development
  • To enable communications to or between users
  • To provide promotions or contests
  • In connection with legal proceedings

Ultima does not sell or share your personal information to third parties for third party direct marketing purposes.

Ultima uses the information it collects for purposes including:

  1. Providing services and features

Ultima uses the information we collect to provide, personalize, maintain and improve our products and services. This includes using the information to:

  • Create and update your account.
  • Verify your identity.
  • Enable transportation, deliveries, and other services. This includes automated processing of your information to enable dynamic pricing in which the price of a ride is determined based on constantly varying factors such as the estimated time and distance of the predicted route, estimated traffic, and the number of riders and drivers using Ultima at a given moment.
  • Process or facilitate payments for those services.
  • Offer, obtain, provide or facilitate insurance or financing solutions in connection with our services.
  • To track the progress of your ride or delivery.
  • Enable features that allow you to share information with other people, such as when you submit a compliment about a driver, refer a friend to Ultima, or share your ETA.
  • Enable features to personalize your Ultima account, such as creating bookmarks for your favorite places, and to enable quick access to previous destinations.
  • Enable Accessibility features that make it easier for users with disabilities to use our services, such as those which enable deaf or hard-of-hearing drivers to alert their riders of their disabilities, allow only text messages from riders, and to receive flashing trip request notifications instead of sound notifications.
  • Perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems, to conduct data analysis, testing, and research, and to monitor and analyze usage and activity trends.

  1. Safety and security

We use your data to help maintain the safety, security and integrity of our services and users. This includes, for example:

  • Screening driver partners prior to enabling their use of our services and at subsequent intervals, including through reviews of background checks where permitted by law, to prevent use of our services by unsafe drivers.
  • Using information from drivers’ devices to identify unsafe driving behavior such as speeding or harsh braking and acceleration, and to raise awareness among drivers regarding such behaviors.
  • Our Real-Time ID Check feature, which prompts drivers to share a selfie before going online. This helps ensure that the driver using the app matches the Ultima account we have on file, preventing fraud and helping to protect other users.
  • Using device, location, profile, usage and other information to prevent, detect, and combat fraud or unsafe activities. This includes processing of such information, in certain countries, to identify practices or patterns that indicate fraud or risk of safety incidents. This may also include information from third parties. In certain cases such incidents may lead to deactivation by means of an automated decision making process. 
  • Using user ratings to encourage improvement by affected users, and as grounds for deactivating users with ratings below a certain minimum as may be required in their region. Calculation and deactivation may be done through an automated decision making process. 

  1. Customer support

Ultima uses the information we collect (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our customer support services, including to:

  • Direct your questions to the appropriate customer support person
  • Investigate and address your concerns
  • Monitor and improve our customer support responses

  1. Research and development

We may use the information we collect for testing, research, analysis and product development. This allows us to improve and enhance the safety and security of our services, develop new features and products, and facilitate insurance and finance solutions in connection with our services.

  1. Communications among users

Ultima uses the information we collect to enable communications between our users. For example, a driver may text or call a rider to confirm a pickup location.

  1. Communications from Ultima

Ultima may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events.

Ultima may also use the information to promote and process contests and sweepstakes, fulfill any related awards, and serve you relevant ads and content about our services and those of our business partners. You may receive some of these communications based on your profile as an Ultima user. 

  1. Legal proceedings and requirements

We may use the information we collect to investigate or address claims or disputes relating to your use of Ultima's services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.

Cookies And Third Party Technologies

SUMMARY

Ultima and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this policy.

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. Ultima uses cookies and similar technologies for purposes such as:

  • Authenticating users
  • Remembering user preferences and settings
  • Determining the popularity of content
  • Delivering and measuring the effectiveness of advertising campaigns
  • Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services.

Information Sharing And Disclosure

SUMMARY

Some of Ultima's products, services and features require that we share information with other users or at your request. We may also share your information with our affiliates, subsidiaries and business partners, for legal reasons or in connection with claims or disputes.

Ultima may share the information we collect:

  1. With other users

  • For example, if you are a rider, we may share your first name, average rider rating given by drivers, and pickup and/or dropoff locations with drivers. 
  • If you are a driver partner, we may share information with your rider(s) including name and photo; vehicle make, model, color, license plate, and vehicle photo; location; average rating provided by riders; total number of trips; for how long you have been using the Ultima app; and contact information (depending upon applicable laws). If you choose to complete a driver profile, we may also share any information associated with that profile, including information that you submit and compliments that past riders have submitted about you. The rider/delivery recipient will also receive a receipt containing information such as a breakdown of amounts charged, your first name, photo, and a map of the route you took.

  1. At your request

This includes sharing your information with:

  • Other people at your request. For example, we may share your ETA and location with a friend at your request, or your trip information when you split a fare with a friend.
  • Ultima business partners. For example, if you requested a service through a partnership or promotional offering made by a third party, Ultima may share your information with those third parties. This may include, for example, other apps or websites that integrate with our APIs, vehicle suppliers, or services, or those with an API or service with which we integrate, or business partners with whom Ultima may partner with to deliver a promotion, a contest or a specialized service.

  1. With the general public when you submit content to a public forum

We love hearing from our users -- including through public forums such as Ultima blogs, social media, and certain features on our network. When you communicate with us through those channels, your communications may be viewable by the public.

  1. With the owner of Ultima accounts that you may use

If you use a profile associated with another party we may share your trip information with the owner of that profile. This occurs, for example, if you are:

  • A rider using your employer’s Ultima for Business profile, or taking trips arranged through Ultima Central.
  • A driver using an account owned by a partner transportation company.
  • A rider who takes a trip arranged by a friend or under a Family Profile.
  • A delivery partner acting as a substitute (U.K. only).

  1. With Ultima subsidiaries and affiliates

We share information with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Ultima processes and stores information in the United States on behalf of its international subsidiaries and affiliates.

  1. With Ultima service providers and business partners

Ultima may provide information to its vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:

  • Payment processors and facilitators.
  • Background check providers (drivers and delivery partners only).
  • Cloud storage providers.
  • Marketing partners and marketing platform providers.
  • Data analytics providers.
  • Research partners, including those performing surveys or research projects in partnership with Ultima or on Ultima’s behalf.
  • Vendors that assist Ultima to enhance the safety and security of its apps.
  • Consultants, lawyers, accountants and other professional service providers.
  • Fleet partners.
  • Insurance and financing partners.
  • Airports.
  • Yandex Taxi and other local providers.
  • Restaurant partners.
  • Vehicle solution vendors or third party vehicle suppliers.

  1. For legal reasons or in the event of a dispute

Ultima may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing your information with law enforcement officials, government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies, to protect Ultima’s rights or property or the rights, safety or property of others, or in the event of a claim or dispute relating to your use of our services. If you use another person’s credit card, we may be required by law to share information with that credit card holder, including trip information.

This also includes sharing your information with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

Please contact us for our guidelines for law enforcement authorities for more information.

  1. With your consent

Ultima may share your information other than as described in this policy if we notify you and you consent to the sharing.

Information Retention And Deletion

SUMMARY

Ultima retains user profile and other information for as long as you maintain your Ultima account.

Ultima retains transaction, location, usage and other information for 7 years in connection with regulatory, tax, insurance or other requirements in the places in which it operates. Ultima thereafter deletes or anonymizes such information in accordance with applicable laws.

Users may request deletion of their accounts at any time. Following such request, Ultima deletes the information that it is not required to retain, and restricts access to or use of any information it is required to retain.

Ultima requires user profile information in order to provide its services, and retains such information for as long you maintain your Ultima account.

Ultima retains certain information, including transaction, location, device and usage information, for a minimum of 7 years in connection with regulatory, tax, insurance and other requirements in the places in which it operates. Once such information is no longer necessary to provide Ultima's services, enable customer support, enhance the user experience or other operational purposes, Ultima takes steps to prevent access to or use of such information for any purpose other than compliance with these requirements or for purposes of safety, security and fraud prevention and detection.

You may request deletion of your account at any time through the Privacy Settings in the Ultima app, or via Ultima's website (riders and delivery recipients by emailing riders@ultimaoz.com; drivers and delivery partners by email to drivers@ultimaoz.com).

Following such request, Ultima deletes the information that it is not required to retain. In certain circumstances, Ultima may be unable to delete your account, such as if there is an outstanding credit on your account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, Ultima will delete your account as described above.

Ultima may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, if Ultima shuts down a user's account because of unsafe behavior or security incidents, Ultima may retain certain information about that account to prevent that user from opening a new Ultima account in the future.

Choice And Transparency

SUMMARY

Ultima provides means for you to see and control the information that Ultima collects, including through:

  • in-app privacy settings
  • device permissions
  • in-app ratings pages
  • marketing opt-outs

You may also request that Ultima provide you with explanation, copies or correction of your data.

A. PRIVACY SETTINGS

The Privacy Settings menu in the Ultima rider app gives users the the ability to set or update their location and contacts sharing preferences, and their preferences for receiving mobile notifications from Ultima. Information on these settings, how to set or change these settings, and the effect of turning off these settings are described below.

  • Location Information
    • Ultima uses rider's device location services to make it easier to get a safe, reliable ride whenever you need one. Location data helps improve our services, including pickups, navigation, and customer support.
    • You may enable/disable, or adjust, Ultima's collection of rider location information at any time through the Privacy Settings menu in the Ultima app, or via the settings on your mobile device. If you disable the device location services on your device, your use of the Ultima app will be affected. For example, you will need to manually enter your pickup or dropoff locations. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not enabled Ultima to collect your location information.
  • Share Live Location (Riders)
    • If you have enabled the device location services on your mobile device, you may also enable Ultima to share your location with your driver from the time you request a ride to the start of your trip. This makes it easier for your driver to pick you up.
    • You may enable/disable location sharing with your driver at any time through the Privacy Settings menu in the Ultima app. You may use the Ultima app if you have not enabled location sharing, but it may be more difficult for your driver to locate you.
  • Notifications: Account and Trip Updates
    • Ultima provides users with trip status notifications and updates related to your account. These notifications are a necessary part of using the Ultima app, and cannot be disabled. However, you may choose the method by which you receive these notifications through the Privacy Settings menu in the Ultima app.
  • Notifications: Discounts and News
    • You may enable Ultima to send you push notifications about discounts and news from Ultima. You may enable/disable these notifications at any time through the Privacy Settings menu in the Ultima app.

B. DEVICE PERMISSIONS

Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without your consent. And these platforms have different permission systems for obtaining your consent. The iOS platform will alert you the first time the Ultima app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the Ultima app seeks before you first use the app, and your use of the app constitutes your consent.

C. RATINGS LOOK-UP

After every trip, drivers and riders are able to rate each other, as well as give feedback on how the trip went. This two-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for both drivers and riders.

Your rider rating is available in the main menu of the Ultima rider app.

Your driver rating is available in the Ratings tab of the Ultima Driver app.

D. EXPLANATIONS, COPIES AND CORRECTION

You may request that Ultima:

  • Provide a detailed explanation regarding the information Ultima has collected about you and how it uses that information.
  • Receive a copy of the information Ultima has collected about you.
  • Request correction of any inaccurate information that Ultima has about you.
    You can make these requests by contacting Ultima
    You can also edit the name, phone number and email address associated with your account through the Settings menu in Ultima's apps. You can also look up your trips, orders and deliveries history in the Ultima apps.

E. MARKETING OPT-OUTS

You may opt out of receiving promotional emails from Ultima. You may also opt out of receiving emails and other messages from Ultima by following the instructions in those messages. Please note that if you opt out, we may still send you non-promotional messages, such as receipts for your rides or information about your account.

Updates To This Policy

SUMMARY

We may occasionally update this policy.

We may occasionally update this policy. If we make significant changes, we will notify you of the changes through the Ultima apps or through others means, such as email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.

We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review.

Ultima