The following information is collected by or on behalf of Ultima:
This may include:
This may include:
These may include:
Ultima collects and uses information to enable reliable and convenient transportation, delivery and other products and services. We also use the information we collect:
Ultima does not sell or share your personal information to third parties for third party direct marketing purposes.
Ultima uses the information it collects for purposes including:
Ultima uses the information we collect to provide, personalize, maintain and improve our products and services. This includes using the information to:
We use your data to help maintain the safety, security and integrity of our services and users. This includes, for example:
Ultima uses the information we collect (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our customer support services, including to:
We may use the information we collect for testing, research, analysis and product development. This allows us to improve and enhance the safety and security of our services, develop new features and products, and facilitate insurance and finance solutions in connection with our services.
Ultima uses the information we collect to enable communications between our users. For example, a driver may text or call a rider to confirm a pickup location.
Ultima may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events.
Ultima may also use the information to promote and process contests and sweepstakes, fulfill any related awards, and serve you relevant ads and content about our services and those of our business partners. You may receive some of these communications based on your profile as an Ultima user.
We may use the information we collect to investigate or address claims or disputes relating to your use of Ultima's services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
Some of Ultima's products, services and features require that we share information with other users or at your request. We may also share your information with our affiliates, subsidiaries and business partners, for legal reasons or in connection with claims or disputes.
Ultima may share the information we collect:
This includes sharing your information with:
We love hearing from our users -- including through public forums such as Ultima blogs, social media, and certain features on our network. When you communicate with us through those channels, your communications may be viewable by the public.
If you use a profile associated with another party we may share your trip information with the owner of that profile. This occurs, for example, if you are:
We share information with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Ultima processes and stores information in the United States on behalf of its international subsidiaries and affiliates.
Ultima may provide information to its vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include, for example:
Ultima may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.
This includes sharing your information with law enforcement officials, government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies, to protect Ultima’s rights or property or the rights, safety or property of others, or in the event of a claim or dispute relating to your use of our services. If you use another person’s credit card, we may be required by law to share information with that credit card holder, including trip information.
This also includes sharing your information with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
Please contact us for our guidelines for law enforcement authorities for more information.
Ultima may share your information other than as described in this policy if we notify you and you consent to the sharing.
Ultima retains user profile and other information for as long as you maintain your Ultima account.
Ultima retains transaction, location, usage and other information for 7 years in connection with regulatory, tax, insurance or other requirements in the places in which it operates. Ultima thereafter deletes or anonymizes such information in accordance with applicable laws.
Users may request deletion of their accounts at any time. Following such request, Ultima deletes the information that it is not required to retain, and restricts access to or use of any information it is required to retain.
Ultima requires user profile information in order to provide its services, and retains such information for as long you maintain your Ultima account.
Ultima retains certain information, including transaction, location, device and usage information, for a minimum of 7 years in connection with regulatory, tax, insurance and other requirements in the places in which it operates. Once such information is no longer necessary to provide Ultima's services, enable customer support, enhance the user experience or other operational purposes, Ultima takes steps to prevent access to or use of such information for any purpose other than compliance with these requirements or for purposes of safety, security and fraud prevention and detection.
You may request deletion of your account at any time through the Privacy Settings in the Ultima app, or via Ultima's website (riders and delivery recipients by emailing email@example.com; drivers and delivery partners by email to firstname.lastname@example.org).
Following such request, Ultima deletes the information that it is not required to retain. In certain circumstances, Ultima may be unable to delete your account, such as if there is an outstanding credit on your account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, Ultima will delete your account as described above.
Ultima may also retain certain information if necessary for its legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, if Ultima shuts down a user's account because of unsafe behavior or security incidents, Ultima may retain certain information about that account to prevent that user from opening a new Ultima account in the future.
Ultima provides means for you to see and control the information that Ultima collects, including through:
You may also request that Ultima provide you with explanation, copies or correction of your data.
A. PRIVACY SETTINGS
The Privacy Settings menu in the Ultima rider app gives users the the ability to set or update their location and contacts sharing preferences, and their preferences for receiving mobile notifications from Ultima. Information on these settings, how to set or change these settings, and the effect of turning off these settings are described below.
B. DEVICE PERMISSIONS
Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without your consent. And these platforms have different permission systems for obtaining your consent. The iOS platform will alert you the first time the Ultima app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the Ultima app seeks before you first use the app, and your use of the app constitutes your consent.
C. RATINGS LOOK-UP
After every trip, drivers and riders are able to rate each other, as well as give feedback on how the trip went. This two-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for both drivers and riders.
Your rider rating is available in the main menu of the Ultima rider app.
Your driver rating is available in the Ratings tab of the Ultima Driver app.
D. EXPLANATIONS, COPIES AND CORRECTION
You may request that Ultima:
E. MARKETING OPT-OUTS
You may opt out of receiving promotional emails from Ultima. You may also opt out of receiving emails and other messages from Ultima by following the instructions in those messages. Please note that if you opt out, we may still send you non-promotional messages, such as receipts for your rides or information about your account.
We may occasionally update this policy.
We may occasionally update this policy. If we make significant changes, we will notify you of the changes through the Ultima apps or through others means, such as email. To the extent permitted under applicable law, by using our services after such notice, you consent to our updates to this policy.
We encourage you to periodically review this policy for the latest information on our privacy practices. We will also make prior versions of our privacy policies available for review.